How to sell game assets on Unity Store
The Unity Asset Store generates over $100 million annually for creators, with top publishers earning $50,000+ per month from 3D models, scripts, and tools. This step-by-step guide covers everything from asset preparation and pricing to marketing and royalty optimization, with insider tips from successful publishers.
Unity Asset Store Statistics 2024
70%
of Unity developers buy assets monthly
30-50%
average publisher royalty rate
5-10x
ROI for top-selling asset packs
Step 1: Choose Your Asset Type
Most Profitable Categories
| Asset Type | Avg. Price | Demand Level | Example |
|---|---|---|---|
| Modular 3D Environments | $50-$200 | ★★★★★ | Fantasy Village Pack |
| Shader Packs | $20-$100 | ★★★★☆ | Stylized Water Shader |
| Editor Tools | $30-$150 | ★★★★★ | Level Design Helper |
| UI Kits | $15-$80 | ★★★☆☆ | RPG HUD Bundle |
Step 2: Prepare Your Asset for Submission
Technical Requirements
- Unity version compatibility (LTS recommended)
- Polycount limits (under 50K tris for mobile assets)
- File structure (Standardized folders)
Marketing Assets
- 1280x720px screenshots (3-5 angles)
- Demo video (30-60 secs)
- Icon (256x256px PNG)
Step 3: Pricing Strategy
Pricing Guidelines by Asset Type
Small Assets
Single models, scripts
$5-$20
Medium Packs
10-50 items
$25-$75
Premium Bundles
Complete systems
$80-$300
Royalty Rates
- 30% royalty if using Unity's payment system
- 50% royalty if handling taxes/payments yourself
- Additional 5% fee for tax withholding in some countries
Step 4: Submission Process
- 1 Create Publisher Account ($99 one-time fee)
- 2 Prepare UnityPackage file with docs
- 3 Submit via Asset Store Publisher Portal
- 4 Wait 2-4 weeks for review
Step 5: Marketing Your Asset
On-Platform Optimization
- Use keywords in title/description
- Add version update notes
- Enable "On Sale" badges
External Promotion
- Post on Unity forums
- Create YouTube tutorials using your asset
- Offer limited-time discounts
Top-Selling Asset Examples
| Asset | Price | Estimated Revenue |
|---|---|---|
| Obi Fluid (Physics) | $65 | $2M+ |
| Fantasy Adventure Kit | $120 | $850K |
| Dialogue System | $45 | $1.3M |
Avoiding Common Rejection Reasons
- Incomplete documentation (Include PDF manuals)
- Copyrighted content (No Nintendo/Disney assets)
- Poor performance (Test on low-end devices)
FAQs
How often do I get paid?
Unity pays monthly via PayPal/Wire, with a $100 minimum threshold.
Can I sell assets made with other software?
Yes, but they must work in Unity. Blender/Maya assets need Unity-ready formats.
Pro Tip:
Bundle free demo versions with paid assets—developers who try demos are 3x more likely to purchase the full version.
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